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Where ideas turn into beloved brands

Hidden a bit from its neighbors, up its curvy entrance road along the side of a heavily-wooded hill, lies “JFB” – as it’s known by General Mills employees. It’s been there, on a former farm pasture, for over 60 years now.

The research complex welcomed its first group of 75 scientists, technicians and service staff in December 1960.

Many of the brands you’ve had in your home – and still do today – came from the minds of the innovative people who have worked inside JFB over the last 60 years.

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How JFB started

In 1956, General Mills purchased the 112-acre site for what would become The Central Research Laboratories of General Mills, in the middle of several farms and the beginnings of new residential developments east of what is now Highway 169, and north of Plymouth Avenue. It also was just a mile or so north of the new “Main General Office” of General Mills (which had just relocated from downtown Minneapolis).

The new research facility almost ended up a half-hour away. The company had purchased land north of Anoka, Minnesota. But that site that ultimately was viewed as a challenge for our research staff because of its distance from Minneapolis and our new headquarters.

So Arthur D. Hyde, vice president for Research, and Warren B. Wade, began searching for a new location. They stumbled onto the available farmland in Golden Valley, which at one time was meant to be home to a Catholic high school (Holy Angels Academy, which ended up choosing a site in Richfield, Minnesota).

The location was considered an ideal replacement for the company’s existing research facilities, because of its essential city and community services of utilities, transportation and communications infrastructure.

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JFB’s design and construction

The campus-like appearance of the first buildings in the complex was designed by a New York architectural firm, Voorhees, Walker, Smith, Smith & Haines. It had an attractive brick exterior, over long-span structural steel and concrete.

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The interior of the initial building at was planned in standardized modules so laboratories and offices could be easily moved to accommodate the ever-changing needs of research.

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It’s not all business at the facility, it also is known for the General Mills Research Nature Area – 57 acres left untouched to the north of JFB with walkways and trails that are open to the public.

Bell, an avid outdoorsman, would have appreciated that part of the complex, too.

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