It wasn’t until August 4, 1959 that the beloved Trix Rabbit debuted in a simple line drawn commercial titled “Rabbit and Carrot” conceptualized and drawn by Joe Harris.

In 1964, a few short comics featured the Rabbit trying his best to get a taste of Trix; although, his plans failed each time.

Trix cereal promotions often featured everyone’s favorite rabbit.

In 1965, fans could get rabbit-shaped Walky Squawky Talkies for 25 cents and 2 box tops. The popular toy was similar to two-cans-and-a-string or a “tin can telephone,” which transmits vibrations on a taut string.

That same year, Trix also released a pillow case, which featured a scene from a commercial where the Trix Rabbit was dreaming of eating Trix cereal, although, even while asleep, he was still unsuccessful in his quest.

In 1968, Trix cereal boxes featured a special promotion asking children to “vote” on whether or not the rabbit should be allowed to have a bowl of Trix. And when the votes were in, it was decided – the rabbit would finally have his first taste of Trix!

In 1981, Trix had a promotion to help kids wake up for school to enjoy a good nutritious Trix Breakfast by offering an alarm clock. The alarm clock featured the Trix Rabbit and was available for two UPCs and $9.50.

The crowd-pleasing fruit-shaped Trix emerged in 1991 much to the delight of the Trix Rabbit and Trix cereal fans everywhere. They came in five distinct shapes – red raspberry cluster, yellow lemon wedge, purple grape cluster, green lime ball and orange ball.

A memorable promotion from 1995 was finger spoons. These spoons came in 3 colors. The swirled handle, meant to be worn on your finger, brought extra excitement to eating the fruit shaped delight.

The Trix Rabbit only experienced minor changes through the 1990s and has become more animated in recent years as animation technology has changed.

However, the Trix Rabbit will continue to find new disguises and clever ways to obtain the fruit flavor that he loves.