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Inspiring 100 years of makers
Betty Crocker is an American icon. She’s inspired home bakers and culinary enthusiasts for a century, delivering moments of joy with her recipes, products and expertise for life’s celebrations, big and small.
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“For the past 100 years Betty Crocker has had a special place in the hearts and homes of bakers across the world,” says Jonathan Pandit, manager, Brand Experience, General Mills. “Throughout the years, she’s connected with makers in a meaningful and authentic way, from her early days sharing cost-cutting cooking tips during World War II to today, where she’s evolved to meet the needs of the diverse and creative making community.”
Join the party with #CallMeBettyCrocker
To celebrate Betty’s legacy, the brand is introducing the #CallMeBettyCrocker campaign, which invites you to be part of her 100-year history by submitting your favorite recipes for the chance to be featured on the iconic red box – for the first time ever!
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Starting October 21 through December 31, culinary enthusiasts can go to CallMeBettyCrocker.com and submit a recipe – including at least one eligible Betty product – and share the story behind the recipe and how it’s used for celebrations for the chance to have the recipe featured on a custom Betty Crocker package and win a Betty Crocker prize pack.
