Did you know that kids aged 6-12 who eat cereal get 53% of their daily milk consumption from pouring milk on their cereal?

And adults 18 years and older who eat cereal get 66% of their daily milk consumption from pouring milk on their cereal?

With cereal being the number one source of whole grain at breakfast and milk being the number one food source of calcium and Vitamin D, paired together they deliver a powerful combination of essential nutrients.

Unfortunately, most Americans are not meeting the daily recommendations of calcium, vitamin D and whole grain. A bowl of Big G cereal with milk delivers all these essential nutrients.

“When it comes to nutrient density, ready-to-eat cereal with milk is a really hard breakfast to beat,” says Amy Cohn, senior manager, Nutrition & External Affairs, Big G Cereal. “Every Big G cereal is made with whole grain and fortified with key vitamins and minerals. And when consumed with milk, it provides additional calcium and vitamin D. But the best part is that all this good nutrition costs just about 50 cents per serving, making this a breakfast duo that is not only nutritious and delicious, but accessible to most consumers no matter what economic demographic they may fall into.”

Limited-edition “got milk?” Big G cereal packaging will start to hit store shelves on January 5, featuring your favorite cereal characters with the iconic milk mustache. Participating cereal brands include Honey Nut Cheerios, Cinnamon Toast Crunch, Trix, yellow box Cheerios, Lucky Charms and Cocoa Puffs.