The arrival this month of a first for Pillsbury – new Soft Baked Cookies – is a big deal for our U.S. Snacks Division.

It is the first time Pillsbury has appeared in the ready to eat cookie aisle at your favorite stores.

To start, Pillsbury’s Soft Baked Cookies will come in four homemade-inspired flavors:

• Chocolate Chip
• Confetti
• Sugar with Drizzled Icing
• Peanut Butter with Chocolatey Drizzle

“Dunkaroos is a phenomenon, people love them,” says Caswell. “It’s really a way that people can not only indulge in their own nostalgic memories of Dunkaroos from when they were kids, but they can also introduce their families to them. We see great things ahead for the Dunkaroos brand.”

Fruit Snacks

Our various fruit snacks brands – Gushers, Fruit by the Foot and more – also are a hit with snackers of all ages.

“Consumers are looking to provide treats to their kids that their kids love, and they feel good about sharing,” Caswell says.

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Following a keto diet?

“This bar delivers 10 grams of protein to those protein-seeking consumers and it’s done very well for us,” Caswell adds.

Remember those Pillsbury Soft Baked Cookies?

You have a craving for cookies now, right?