“Nearly one in six adults in the U.S. have already been diagnosed with prediabetes or diabetes. And the U.S. Centers for Disease Control and Prevention estimates one in two adults actually have prediabetes or diabetes but most don’t know it yet,” says Jonathan Scearcy, co-founder of Good Measure. “95% are not happy with current offerings, in particular snacks, so we have the potential to positively impact the lives of millions of people out there who are struggling to find good food options.”

You can hear from Scearcy, and two other co-founders of the brand – Ryan Backer and Tom Nack – in a video on the Good Measure website.

If you or a loved one have been trying to follow a blood sugar-friendly food lifestyle, find Good Measure at the 13 Hy-Vee locations in Minneapolis/St. Paul in the HealthMarket near the Keto Friendly section, Hy-Vee Aisles Online, Instacart, Amazon (starting July 5) or at AllInGoodMeasure.com.