Wheaties was invented in 1921 and originally named Washburn’s Whole Wheat Flakes. Officially launched in 1924, this 100-year-old brand continues to pioneer what it means to be a champion by recognizing athletes who are not only the best at their sports, but those who have broken barriers and made significant contributions to the world at large.

Chex, formerly known as Shredded Ralston, has been committed to making a pantry staple that people love since 1933. Currently offered in nine varieties ranging from sweet to simple to gluten-free, Chex can be enjoyed for breakfast, on-the-go or in a homemade Chex Party Mix recipe for any occasion.

Everyone’s favorite tasty O’s debuted in 1941 as “Cheerioats.” The famous yellow box changed to Cheerios in 1945. Today, there are over 25 flavors of Cheerios for fans to enjoy.

It’s been 70 years of silliness! In 1954, Trix became the first fruit-flavored cereal on the market with three colorful corn puffs: raspberry red, orange orange, and lemony yellow. The prankster himself, Trix Rabbit, was welcomed into homes across the country in a 1959 ad — making him nearly 65 years old.

The Cheerios brand saw a golden expansion in 1979 with the introduction of Honey Nut Cheerios. The cereal has been the national cereal bestseller since 2009.

Crunchy, sweet, chocolate-peanut butter REESE’S PUFFS revolutionized breakfast time in 1994. For thirty years, the cereal made with real REESE’S PEANUT BUTTER has been bringing the flavor with collabs between artists, fashion designers, and more.