“Every episode of Reunited Apart showcases one of the many incredible charities working to provide necessary resources during these difficult times,” says Gad. “Thanks to Cheerios, we were able to make our Lord of the Rings episode extra special by announcing a $1.3 million donation to No Kid Hungry! This donation, in addition to contributions from our viewers, will be used to support kids facing hunger in the wake of COVID-19.”

Prior to the pandemic, nearly one in seven kids in the U.S. lived in hunger. And many of those kids relied on free and reduced-priced breakfast and lunch that they received at school.

Today, due to record unemployment rates and new financial stressors, it’s estimated that one in four kids now could face hunger because of the pandemic’s impact.

This donation will provide critical support to No Kid Hungry’s efforts to feed children today and in the months to come.

“No Kid Hungry is equipping communities with the resources they need to make sure that the kids and the families in those communities have what they need to thrive,” says Jill Davis, chief revenue officer, No Kid Hungry. “And with a partnership with a brand like Cheerios, and with a donation of this size, we can go further faster.”