Supporting equal protection
As an advocate for equal protection under the law, General Mills supported legislation in the U.S. to extend protection to everyone in the LGBTQ+ community.
General Mills is the only company that has publicly testified twice before Congress in support of this legislation, once in 2007 and again in 2012, and we continue our visible leadership as a member of the Business Coalition for the Equality Act and as a member of the Business Statement on Anti-LGBTQ Legislation.
In 2012, General Mills was the largest company to publicly oppose a constitutional amendment to ban marriage equality in our home state of Minnesota. Our CEO at the time, Ken Powell, announced the position to a full auditorium of General Mills employees and guests. Our support came at a crucial time and helped lead to marriage equality here.
General Mills also publicly supported marriage equality when the question came before the U.S. Supreme Court in 2015 and their decision made it a national law.
Introducing Self-ID
In 2021, General Mills launched LGBTQ+ Self-ID for North America employees, joining 112 of our Fortune 500 peers.
Employees can now voluntarily and confidentially identify their sexual orientation and gender identity. They can also choose to share their pronouns on their internal employee profile.
This information is an important part of advancing inclusion, equity and belonging for diverse and underrepresented employees. Both LGBTQ+ and non-LGBTQ+ employees are encouraged to Self-ID to get holistic data to support our diverse communities.
Celebrating Pride
Beginning in 2000, General Mills participated in Pride Parades across the nation, starting with the Twin Cities Pride parade here in our hometown.
In 2010, we hosted our first Pride reception for the LGBTQ+ community, sponsored by Betty’s Family and Twin Cities Quorum, Minnesota's LGBTQ+ and Allied Chamber of Commerce.
On June 17, 2019, Betty’s Family partnered with the Veterans Network for a Pride Flag ceremony at our World Headquarters in Minneapolis, Minnesota.
It was a historic moment as General Mills was among the first companies in Minnesota to fly the rainbow flag at their headquarters.
In 2020 when the pandemic hit, the company shifted the Pride Flag ceremony to a socially distanced car parade where employees drove past the flag to see it waving proudly.