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A spooky-good start
It all began in March 1971 when the Monster Cereals officially debuted with Count Chocula and Franken Berry.
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The two cereals were the only chocolate- and strawberry-flavored cereals on the market at the time. Their unique flavors and delicious marshmallow bits quickly became a hit among cereal fans.
Fun fact: Minnesota illustrator and cartoonist George Karn, who drew the original Trix Rabbit in 1959, also sketched the first images of Count Chocula.
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The first three Monster Cereals have been in production ever since. Until 2009, they were available year-round. Today, the cereals make an appearance just in time for Halloween.
Frightfully fun promotions
Marketing for the new cereals included animated commercials during children’s programming, and Sunday supplements aimed at parents, that focused on the nutritious aspects of the cereals.
These early TV commercials, like this one, helped the Monster Cereals quickly gain popularity.
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In 1979, we surprised fans of the cereals with three monster-themed records (flexi discs). One of the records was titled “Monster Adventures in Outer Space.”
You can hear part of it in this clip.
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Both cereals came back from the dead for a limited time in 2013. It was the first time all five of our Monster Cereals were available on store shelves at the same time.
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1989 Bats
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1999 Scooby Doo/Goosebumps
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And in 2014, DC Comics artists Terry and Rachel Dodson, Dave Johnson, and Jim Lee illustrated limited edition versions of Count Chocula, Franken Berry, and Boo Berry.
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In 2020, the Monsters Cereasl teamed up with award-winning special effects artist Karlee Morse to create three one-of-a-kind monster cereal busts for a first-ever Monster Cereal sweepstakes.
The Monster Mash
This year, all 5 monsters are coming together for a 50th anniversary limited-edition Monster Mash cereal.
This is the first time ever that pieces from all five Monster Cereals will be in one bowl!




















