“We took this customer feedback as an opportunity to better compete in the marketplace,” says Brenda Mengelkoch, business planning lead for Convenience & Foodservice at General Mills.

The dough is ideal for hand-stretching and a hot, fast bake. And the new operator-friendly sizing makes it easier to store and use within different formulas.

The best part is that the flour is great for more than just pizza and focaccia,” says Nole. “I’m actually using it to start a new line of cookies at my café.”

The product is also a great example of the value of listening to consumers.

“I used to own a bakery for 17 years before I came to General Mills,” says Santos. “It’s cool to see an independent operator make a suggestion to a giant company like General Mills and get a product out of it.”

“When you can relate to someone in your field, it’s wonderful. The fact that they actually listen is even better,” adds Nole.