“Fans are looking to the brand as a mentor and a champion for what they’re creating and making,” says Stephanie Lensing, manager, Brand Experience, Betty Crocker. “That’s why we’re bringing this ‘you can do it attitude’ approach to our content... we believe anybody can be Betty Crocker.”

The brand is also shifting its content to help you through the pandemic.

BettyCrocker.com is featuring recipes focused on baking as therapy, ideas for baking with kids, and popular comfort foods like these easy, comforting casseroles you can make with whatever’s on hand.