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The Story of Lucky
For the very first time, Lucky the Leprechaun is taking you on the journey of how he discovered his magic, introducing you to his home, friends and family, in The Magic Inside.
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Through the pages, you’ll discover that being both magical and non-magical is what makes Lucky uniquely him.
The book includes 10 captivating chapters made for third grade/intermediate readers just in time to celebrate Lucky’s favorite holiday and birthday, St. Patrick’s Day.
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“Storytelling is truly at the root of the Lucky Charms brand,” says Dayna Needham, assistant manager, Brand Experience, Lucky Charms. “We’re excited to share Lucky’s adventures and hope to inspire families to discover their own special magic alongside him.”
Lucky’s fans and families can enjoy his story for free digitally at luckycharmskids.com.
The print version of the book is also available to purchase for $4.99 at luckycharms.com/shop.
Additionally, 3,000 copies will be donated to Little Free Libraries around the U.S.
