“We wanted to make it easier for people who might not have a direct connection to a local school to find and really shine a light on those schools that could use a little extra help,” says Lilly Moeding, Brand Experience manager, Box Tops for Education.

Moeding explains, in this video clip, how the new support for ‘Schools in Need’ builds on the commitment by Box Tops to advance equity in education.

Back-to-school sweepstakes

Also, for back-to-school season, Box Tops has launched the “Unlock Brighter Futures” instant win game and sweepstakes.

You can enter by ordering specially marked Box Tops products online or buying them at a store. Then use the camera on your smart phone to scan QR codes on those products.