Fifty years ago, Bugles was actually among a trio of new General Mills snacks that represented our entry into the snack food market. And we’ve never looked back, as our snack portfolio has since grown wider and more diverse.

Back then, Bugles’ snack siblings were Whistles – a cheddar-flavored corn product in the shape of a whistle and “taste like grilled cheese on toast, only crunchy”; and Daisy*s – a flower-shaped snack that had the flavor of “puffed popovers.”

While Whistles and Daisy*s went by the wayside within just a few years, Bugles outlasted them and many other snacks that General Mills introduced.

Today, Bugles has four core flavors – Original, Nacho Cheese, Chocolate Peanut Butter, and Caramel – but through the years there have been a number of varieties that came and went or were offered on a limited basis.

They’ve included ranch, sour cream and onion, salsa, hot buffalo, barbecue and even fat free and baked Bugles to name a few. They’re still made at our West Chicago plant, where they first were produced in the 60s.

And what began with a regional launch in the U.S. has grown around the world.

Today, Bugles are sold in Canada, China, Saudi Arabia and several more countries in Central America and the Caribbean. Other countries that have tasted Bugles include France, South Korea and Thailand.