MINNEAPOLIS, MN — This Halloween, spooky nostalgia meets innovative imagination as General Mills unveils a monstrously magical makeover for its iconic Monsters Cereal lineup. In a first-of-its-kind collaboration with the legendary Jim Henson Company — celebrating its 70th anniversary this year — Count Chocula, Boo Berry and Franken Berry are being reimagined as puppets to delight fans in an entirely new way.
The frightful fun features the debut of a limited-edition fuzzy Franken Berry cereal box, available exclusively on Walmart.com for $7.70 beginning Tuesday, October 7. Designed to mimic the fleece-like texture of the newly created puppet characters, the collector-worthy box offers fans a tactile twist on the beloved brand. With its soft-touch finish and eye-catching design, it’s a must-have for cereal collectors, Halloween enthusiasts, and Henson fans alike.
“This is more than a cereal box, it’s a piece of art,” said Mindy Murray, Brand Experience Director for Morning Foods at General Mills. “We know that fans have an incredible love for Monsters and anticipate their return every year. That’s why we knew the partnership with The Jim Henson Company was the perfect way to deliver surprise and delight — and the first-of-its-kind fuzzy Franken Berry box.”
“For 70 years, The Jim Henson Company has brought some of the world’s most memorable and adored characters to life and our incredible team at Jim Henson’s Creature Shop especially enjoyed realizing these beloved Monsters as puppets for the first time ever,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “This irreverent and funny take on these well-known characters will make this Halloween especially memorable for the amazing and loyal fans of both Monsters Cereals and The Jim Henson Company.”
Starting in August, fans can grab this year’s limited-edition cereal boxes featuring puppet-y versions of the Monsters, brought to life with a bold, dimensional look that practically leaps off the pack. But the fun doesn’t stop there. Flip each box for a look at how the team from Jim Henson’s Creature Shop used their signature puppet-building expertise and artistry to reimagine these beloved characters as part of the iconic family of monsters from throughout The Jim Henson Company’s 70-year history. Fans will also want to check out shop.Henson.com for merch and collectibles that commemorate this historic partnership. And for the full experience, fans can head to social media to see and hear the Monsters in action — brought to life in full puppet form unlike ever before.
Since their debut in 1971, the Monsters have blended spooky fun with seasonal flavor, delighting generations of fans. This year’s puppet transformation marks a bold new chapter, infusing the franchise with the timeless charm and craft of Henson magic. The partnership idea originated with Imagine Entertainment, who had worked with both companies in the past on separate projects. Imagine provided creative direction and oversaw creation of the filmed content.
Whether you're reliving fond Halloween memories or making new ones, Monsters Cereal promises a season of frightful fun, fuzzy feels, and puppet-powered nostalgia. For more information, follow @generalmills and @hensoncompany on Instagram and Facebook, and visit cerealsociety.com.
