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After seeing how much fans loved last year’s Betty Crocker and ‘Wicked’ collaboration, we knew we had to go even bigger for the sequel with more General Mills favorites and more creative ways to bring that home. Whether you’re baking with your bestie, planning a ‘Wicked: For Good’-themed watch party for the family, or just channeling your favorite witch in the kitchen, each offering is made to help fans stir up a little everyday magic as excitement builds for the big-screen premiere.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.
About Universal Pictures’ Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
Contacts
General Mills Communications
763-764-6364
Media.Line@genmills.com
Edelman
Ali Barzyk
Ali.Barzyk@edelman.com
