"Since its inception in 1996, Box Tops has always been about helping schools enhance the educational experience with extra funding, but we realized there was an opportunity for the platform to do even more," said Lilly Moeding, Brand Experience manager, Box Tops for Education. "We are thrilled to have the opportunity to take our equity and inclusion efforts even further by partnering with Walmart and the LeBron James Family Foundation. We are eager to share stories of extraordinary teachers who are statistically underrepresented to demonstrate the incredible impact they're having on students and find new avenues to make a difference in communities across the country."

As the largest retailer in the U.S., Walmart serves as an integral part of the back-to-school season for many communities. Walmart will be supporting shoppers as they prepare for the Back-to-School season with in-store events and opportunities to download the Box Tops for Education app to earn cash for their schools. Throughout the season, simply scan the QR code on specially marked "The Best Year Starts Here" packages at Walmart to get started.

"We are excited to work with General Mills and the LeBron James Family Foundation to drive awareness of the educational inequities that exist and support schools in need through Box Tops for Education," said Rich Lehrfeld, SVP and GM, Walmart Connect. "We built a custom campaign for General Mills that will inspire and engage our customers to support their school of choice during this back-to-school season."

Walmart will be leveraging its One Walmart approach across the country to inspire customers and increase participation in the "The Best Year Starts Here" program during this critical season for families and schools. re-defining what a family and community looks like.